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Iceland
Brand Classification:
- Supermarket
Created:
September 2018
Updated:
September 2018
Comments
Bag label
In February 2019, Iceland launched bananas
sold wrapped only in a paper band.
But they failed to impress shoppers,
and plastic bags have now been reinstated.
The country of origin is stuck on, so the wrappers are the same
Iceland said last week that they were no longer using bags, now wrappers