Dole to send historic banana stickers to avid collector

Dole Food Co. will ship some of its collectible banana stickers to one of the world’s foremost collectors. The company is also planning to send samples of new stickers it prints annually to Becky Martz of Orlando, Fla., according to a news release.

Martz received national attention with a CNN profile on her 21,000-banana sticker collection that could be the world’s largest. She said the idea for her hobby came from a country-specific sticker she saw on a Dole banana in 1991. “I’m thankful to Dole for unofficially introducing me to collecting labels (or stickers as some call them) almost 30 years ago,” Martz said in the release. “The great thing about collecting is that anyone can do it.”

Dole prints and distributes billions of banana stickers annually, including generic stickers featuring the Dole logo and country of origin, and limited-edition stickers promoting the company’s healthy-living initiatives and nutritional partnerships.

In the first batch of stickers that Dole is sending, there will be collectable 20-sticker sets honoring Mickey Mouse’s 90th anniversary from 2018 and the 2019 release of Disney’s Frozen 2 as part of Dole’s multi-year alliance with the Walt Disney Co.

“Banana stickers have evolved from a simple branding device to miniature works of art that can bring a smile to your face or even do something practical like tracking your banana’s origins back to the farm — so it’s not an exaggeration to say they are at the heart of Dole,” Bil Goldfield, Dole’s director of communications, said in the release.

Source: https://www.thepacker.com/article/dole-send-historic-banana-stickers-avi...

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Mar 2020