Alexey Cheptsov on the marketing campaign dedicated to the 650th anniversary of the city of Kirov in Russia, within the framework of which this sticker was released:
https://kirov-portal.ru/news/svoi-lyudi/shikarnyj-marketingovyj-hod-aleksej-chepcov-o-simvolike-650-letiya-kirova-na-bananah-i-ne-tolko-32420/