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Kazushige Sugano
Brand Classification:
- Promotion
The art of exotic fruit stickers by the designer Kazushige Sugano in Japan.
ぼくはバナナを食べている。そういえばバナナにはラベルが付いていたんだな。普段なら見向きもせず皮と一緒に捨ててしまうバナナのラベル。 なんの気なしにそのラベルをじ～と眺めてみる。するとどうだろう、ぼの目の前をさまざまなイメージが駆けめぐる。肌をじりじり焦がす灼熱の太陽。煌めく波の音。甘い風の匂い。ひたすらだだっ広いプランテーション。そこで汗水垂らして働く混血の労働者…。 たった３cmちょいのデザインから 無限に広がる勝手な南国の風景。そんな思いを馳せつつ食べたこの日のバナナ、不思議といつもより甘い気がした。 うーむ、どうやらあのバナナのラベルは まだ見ぬ南国への小さな小さな入口のようだ。そこはエキゾでサウス・パシフィックなムードが ギュッと凝縮された ムード音楽のような豊潤な世界。ぼくもそんなバナナのラベルをつくってみたい。見てくれた人がステキな風景を喚起させる そんなイカしたラベルをつくってみたい。それからというもの出るわ出るわ 架空のバナナたち。 バナナに留まらず様々なフルーツも生まれて、まさに豊作。ここにあるのはそんな架空のフルーツ・ラベルたち。わしが考案したフルーツ・ラベルのコレクションです。まだ見ぬ異国の情景があなたの前に 広がってくれたらうれしいです。
3 labels of this set are used at the BANANA FAIR 2008 in Japan. Please check the gallerie to see some proove pictures.
External links:
Created:
March 2017
Updated:
June 2017
Comments
Shohei Okabe has got a proof picture, that the 3 "Banana Fair 2008" are used on bananas. You can see some pictures of the fair in the gallery.
Hi Bert, for me is the process of designing banana labels also very interesting. The visual designer Elmar Lixenfeld - for example - was here in Frankfurt at my home and he has shown me the steps toward the funny DOLCE & BANANA label and the classic blue EXCELBAN. You can seen some of his ideas in our gallery. This is hard work.
Some of us collectors have also personal promos, for example Joan's fantastic ANNIES BANANIES or Beate's sets of LA BANANA. For me they are worth to document even if the have never been used on banana. And I really like the work of banana label designer like Elmar Lixenfeld, Tierra Grande or Kazushige Sugano. Our banana labels are not born at the banana but in the head of designers.
All this design studies are in the last section "NO BANANA LABELS" of this catalog. They have not a prominent position in our catalog where labels are shown that we have found on bananas. So why not to keep some of the ideas documented, just because they are ideas and at the beginning of the process that leads to our hobby?
I hope our hobby does not get like stamp collecting, when items are never intended to go on letters or in our case Bananas.It will spoil the fun of hunting Or am I alone?