- Structure Element
Chiquita launches new banana brand: Hola Banana!
Gebrs. Van Aarle are selling the new banana brand "Hola Banana!" as of the first week of 2016. This new banana brand is sold beside Chiquita and answers the growing need for multiple price and quality levels within the banana assortment. Hola Banana! bananas are first class bananas available in 18,14 kilo boxes from Costa Rica and Panama. Hola Banana! bananas are from Rainforest Alliance certified plantations, which stands for honest and sustainable cultivation. Chiquita will be introducing Hola Banana! all over Europe this month.
"We as Gebrs. van Aarle are looking forward to making the sales of Hola Banana! bananas a success together with Chiquita Nederland. These bananas offer our customers a hold to further optimise their banana assortment and meet the changing demand of the consumer," according to Frans Van Aarle, director of Gebrs. Van Aarle. "We don't just see opportunities to sell Hola Banana! bananas within the retail next to Chiquita bananas. These bananas are also suitable for catering or market traders looking for bananas with a sharp price/quality ratio. Hola Banana! is ideal for use in canteens, at nurseries and as school fruit."
Mark Grim, Key Account-manager Wholesale Chiquita Nederland: "We as Chiquita Nederland are happy that Gebrs. Van Aarle is embracing the introduction of Hola Banana!. We are convinced that our new brand will conquer a place on the competitive banana market. By bundling our powers we together guarantee the supply of a good product."
Publication date: 1/6/2016