How is this site used in 2017?

From a User Experience perspective, users are indeed people. But in the world of web analytics, users are not people. They’re cookies. So before we can understand the User metric, we need to understand cookies. Cookies are literally speaking very small plain text files. They are essential for a lot of things going on online. For example, they make sure that you can log in on websites. And that you stay logged in while browsing a website. They make sure you can select a language version of a website and see the same language on your next visit.

So if I visit your website with my Chrome browser, then my Chrome browser receives a Google Analytics cookie with a Client ID. If I then open your website with my Firefox browser on the same computer, I get a new Google Analytics cookie with a new Client ID. This also means, that I – as a person – suddenly have two Client IDs. In the eyes of Google Analytics, I’m therefore two users.

Now that you know that a user is a browser, we just need to know what a session means. Google Analytics records a session every time a user visits your website. So, the session begins the instant Google Analytics detects the first hit (usually a pageview).

Analytics also makes sure to keep the session ‘alive’ as long as the user is active on the website; which means that the session encompasses the entire string of interactions, the user carries out. That first pageview is sometimes followed by a second pageview, then an event, then another pageview and then a transaction. All of these interactions are hits that form the session. A new session starts if the user returns, say, the next day.
 

The Google Analytics Suite

  1. In 2017 we had 18.038 'different' users at the website with 24.820 sessions. This are 68 sessions a day in average.
     
  2. Device I
    1. Mobile: 48% users
    2. Desktop: 47% users
    3. Tablet: 5% users
       
  3. Device II
    1. Apple iPhone: 27% users
    2. Apple iPad: 5% users
    3. Samsung Galaxy S7: 4% users
    4. Samsung Galaxy S6: 3% users
    5. Samsung Galaxy S5: 1% users
    6. Huawai P8 Lite: 1% users
    7. Samsung Galaxy J7: 1% users
       
  4. Country 24.820 sessions (100%)
    1. Germany: 3.497 sessions (14,0%)
      Probably 1.000 ADMIN activities with different devices and at different locations
    2. United States: 2.597 sessions (10,5%)
    3. Ecuador: 1.618 sessions (6,5%)
    4. Russia: 1.469 sessions (5,9%)
    5. Ukraine: 1.190 sessions (4,8%)
    6. United Kingdom: 953 sessions (3.8%)
    7. Italy: 788 sessions (3,2%)
    8. Costa Rica: 575 sessions (2,3%)
    9. Netherlands: 564 sessions (2,2%)
    10. Turkey: 535 sessions (2,2%)
    11. Argentina: 521 sessions
    12. Czechia: 476 sessions
    13. Poland: 451 sessions
    14. Mexico: 445 sessions
    15. France: 420 sessions
    16. Canada: 410 sessions
    17. Spain: 402 sessions
    18. Slovenia: 378 sessions
    19. Romania: 318 sessions
    20. Brazil: 307 sessions
       
  5. User of 154 different countries of the world had sessions
     
  6. Returning users in 2017
    • ≥ 50 sessions p.a.: 27 users ("Forerunner once a week")
    • 20 to 49 sessions p.a.: 36 users ("Addicted")
    • 10 to 19 sessions p.a.: 47 users ("Regular once a month")
    • 5 to 9 sessions p.a.: 91 users ("Interested")
    • 2, 3 or 4 sessions p.a.: 1.127 users ("Curious")
    • exact 1 session in 2017: 16.689 users ("Random Web Surfer")
       
  7. Channels
    1. Organic Search: 17.203 sessions (69,3%)
    2. Direct: 5.623 sessions (22,7%) - 15 sessions a day of collectors who have stored the URL of BLC
    3. Social: 403 sessions (4,8%)
    4. Referral: 232 sessions (1,3%)
    5. Paid search: 1
       
  8. Source
    1. Google search: 16.595 sessions
    2. m.facebook: 486 sessions
    3. Yandex search: 397 sessions
    4. facebook: 275 sessions
    5. away.vk.com: 189 sessions
    6. bing search: 70 sessions
    7. yahoo search: 42 sessions
    8. etiquetasdefrutas.es: 26 sessions
       
  9. Top Pages
    1. Homepage (/): 6.677 pageviews
    2. Table of Contents (/catalog/content): 2.951 pageviews
    3. New Entries (/bl/new-entries): 1.537 pageviews
    4. Tradelist Overview (/tradelists): 1.473 pageviews
    5. Article (/de/article/die-bananensorten-und-der-plu-code): 1.121 pageviews
    6. Article Overview (/articles): 712 pageviews
       
  10. Language
    1. en-us: 5.968 sessions (24,0%)
    2. de: 1.620 sessions
    3. en-gb: 1.529 sessions
    4. es: 1.511 sessions
    5. es-419 (Latin-america): 1.291 sessions
    6. de-de: 936 sessions
    7. ru: 1.657 sessions
    8. it: 438 sessions
    9. es-es (Castilian): 759 sessions
    10. fr: 440 sessions
       
  11. Duration of the sessions
    1. 0-10 seconds: 15.551 sessions
    2. 11-30 seconds: 1.719 sessions
    3. 31-60 seconds: 1.882 sessions
    4. 61-180 seconds: 2.568 sessions
    5. 181-600 seconds: 1.783 sessions
    6. 601-1800 seconds: 1.059 sessions
    7. 1801+ seconds: 258 sessions
       
  12. Browser
    1. Chrome: 14.658 sessions (59,1%)
    2. Safari:  3.953 sessions (15,9%)
    3. Firefox: 2.519 sessions
    4. Internet Explorer: 788 sessions

 

Last modified: 

мар 2018

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Fletcher Knebel

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