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Chiquita: 2017 - Pink Ribbon
Brand Classification:
- Structure Element
Chiquita bananas get a distinctive pink stickers. Initiated the campaign to mark the World Breast Cancer month of October for the organization Pink Ribbon Germany, Chiquita said. Along with the RTL presenter Eva Imhof back Chiquita and Pink Ribbon Germany the issue of breast cancer screening in the public eye.
Two varaints with the same main label
- US: Large label Barcode
- EU: 2017: Small label with Open Circle and in 2018: Large RFA Label
The campaign was launched in 2017 and 2018 with the same labels. Only the CR label has (so far) a variant with a wide border in 2018.
Created:
Septiembre 2017
Updated:
Mayo 2019
