Dole packaging to feature more Disney characters

Dole Food Co. is featuring “Beauty and the Beast” characters on its bananas, pineapples and salads through April 16.  The promotion is timed with the movie’s release, which is set for March 17, according to a news release.

Disney and Dole will continue their partnership with campaigns designed around Disney-Pixar’s “Cars 3” in the summer and Lucasfilm’s “Star Wars: The Last Jedi” later in the year. Along with movie characters, Dole’s packaging will include recipes and tips on how to eat healthy.

“Disney and Dole are working together to give parents high-quality, nutritional food options that make it easier for families to make healthy choices.” John King, vice president of licensing for Disney Consumables, said in the release. “The new program will combine Disney’s characters and stories with Dole’s fruits and vegetables to help inform and inspire families to live healthier.”

The ongoing collaboration between Disney and Dole began with a campaign last fall around the movie “Moana.”

“We’re delighted to work with Disney to make fruits and vegetables more accessible — and fun — for families in North America and around the world, by sharing our nutrition messages through their iconic characters and transforming our collective healthy living commitments into lasting, positive change for future generations,” Bil Goldfield, director of communications for Dole, said in the release.

Source: http://www.thepacker.com/news/dole-packaging-feature-more-disney-characters

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Last modified: 

Mär 2017

Kommentare

Happy collecting and thank

Happy collecting and thank you Erich to forward this article. I add the catalog entries for the mentioned movies.