How is this site used in 2019?

How is this site used in 2019?

From a User Experience perspective, users are indeed people. But in the world of web analytics, users are not people. They’re cookies. So before we can understand the User metric, we need to understand cookies. Cookies are literally speaking very small plain text files. They are essential for a lot of things going on online. For example, they make sure that you can log in on websites. And that you stay logged in while browsing a website. They make sure you can select a language version of a website and see the same language on your next visit.

So if I visit your website with my Chrome browser, then my Chrome browser receives a Google Analytics cookie with a Client ID. If I then open your website with my Firefox browser on the same computer, I get a new Google Analytics cookie with a new Client ID. This also means, that I – as a person – suddenly have two Client IDs. In the eyes of Google Analytics, I’m therefore two users.

Now that you know that a user is a browser, we just need to know what a session means. Google Analytics records a session every time a user visits your website. So, the session begins the instant Google Analytics detects the first hit (usually a pageview).

Analytics also makes sure to keep the session ‘alive’ as long as the user is active on the website; which means that the session encompasses the entire string of interactions, the user carries out. That first pageview is sometimes followed by a second pageview, then an event, then another pageview and then a transaction. All of these interactions are hits that form the session. A new session starts if the user returns, say, the next day.

Compared with 2018

  1. Summary
    1. 21.868 user vs. 19.604 (+11,5%)
    2. 29.796 sessions vs. 27.845 (+7,0%) this are 81 sessions per day of users using the catalog
    3. Page impressions 101.302 vs. 111.452 (-9,1%)
    4. Users from 187 different countries where active
    5. Returning visitors  6,9%
    6. Pages per session 3,4 (-15,1%)
    7. Time of a session 2:11 min (-6,4%)
  2. Sessions 21.868 (+11,5%)
    1. Germany 4.049 (+12,6%)
    2. United States 3.297 (+83,3% !)
    3. Russia 2.434 (+19,2%)
    4. Ecuador 2.290 (-2,4%)
    5. Costa Rica 1.170 (+58,0%)
    6. Ukraine 839 (-22,9%)
    7. Italy 605 (-39,6%)
    8. Spain 502 (+14,1%)
    9. United Kingdom (-14,7%)
    10. Poland 429 (+1,2%)
  3. Languages
    1. EN 30,4%
    2. RU 8,0%
    3. DE 7,4%
    4. ES 6,2%
  4. Sessions at a device
    1. mobile 17.128 (+25,7%)
    2. desktop 11344 (-10,1%)
    3. Tablet 1.424 (-17,82%)
  5. Device
    1. Apple iPhone 4.001 (+16,4%)
    2. Samsung Galaxy S7 (+20,5%)
    3. Apple iPad 668 (-27,3%)
    4. Samsung Galaxy Ji Mini 385 (23,8%)
    5. Huawai P20 Lite 289 (970,4%)

Last modified: 

Jan 2020