Chiquita Brands International is excited to announce its partnership with Brazilian artist Romero Britto. The company's Blue Sticker, which became a symbol and has featured on the bananas since 1963, will be transformed by the artist into a series of four Chiquita sticker limited-editions this holiday season.
Britto’s work exudes a fun and playful nature, combining influences from cubism with pop, to create a vibrant, iconic style that The New York Times describes as, "exuding warmth, optimism and love.” The bright, vivid in color works of art are packed with happiness and love, Chiquita says.
The limited-edition Britto Sticker series was inspired by the colorful, bright and positive nature of both his work, and will appear on over 200 million Chiquita bananas in the U.S. and several European countries for a four-week period starting November 18.
“We are thrilled and honored that Romero Britto is keen to collaborate with our brand. We believe that we share the common values of brightening up our consumer’s days and providing access for children to education and arts” said Jamie Postell, Director of Sales North America for Chiquita.
“I’m so excited to partner with Chiquita, the leading provider of nature’s most delicious and nutritious fruit,” said Romero Britto. “This partnership is a perfect match. Not only is my favorite color yellow, but I take pride knowing my artwork brings happiness to people - just like the iconic Chiquita banana.”
Chiquita is hoping to bring a little bit of sunshine and happiness this winter season, inspiring fans to discover the special stickers, collect them and share love. “We want to motivate our fans to spread happiness and get inspired with the Britto limited-edition stickers this holiday season,” said Postell. “Art is about self-expression, and our approach at Chiquita is all about providing a little bit of amusement and joy in people’s lives. When you hold a bright yellow Chiquita banana you feel happier.”
To highlight this collaboration between the Chiquita and the Brazilian artist, a double-decker bus will be dressed by Romero Britto for the first time ever, and will be circulating across London for the month of December.
Publication date : 11/7/2018